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WHY EVEN THE SMALLEST DONATION CAN MAKE A BIG DIFFERENCE TO SAVING RHINOS FROM EXTINCTION 

 

You might be thinking, how can $5 or $10 really help when saving the rhino is such a mammoth undertaking? We want you to know, every dollar counts. Here’s why donating whatever you can afford, no matter how small the amount, can go a long way to helping Rockwood keep our 300 rhinos alive and healthy.

  • At Rockwood, our rhinos are like our family. We care for them like we care for our children. We spare no expense when it comes to keeping them safe, healthy and happy. This means, covering a wide range of costs including milk for our baby rhinos, food to supplement natural grazing, equipment for rangers, veterinary aid and research, and state-of-the-art security. Any amount you can donate towards our running costs helps us to maintain our highly successful but expensive conservation efforts.

  • We only hire people who care deeply about saving the rhino. This means, we invest in our staff, making sure our team is given all the right equipment and training, and the chance to really build a career. In return, every worker at Rockwood goes above and beyond the call of duty to keep our 300 rhinos protected.

 

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“The passion that drives us is not enough. We cannot save

an entire species from extinction on our own. This is where

your donation money will help ensure the continued survival

of the species.”
- Earl Duiker, CCTV Control Room Operator at Rockwood

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anti-poaching monitor

 

  • We haven’t had one poaching case in 5 years. This is an exceptional achievement, considering the statistic that one rhino is killed every 8 hours. We attribute our success to our ‘aggressive conservation’ approach. What does aggressive conservation mean? Thermal surveillance, security cameras and mobile camera traps monitored 24/7. Security stations and ranger camps crewed round-the-clock. To give you an idea of the costs we incur in maintaining this system, when just one camera breaks, it can cost up to $2,000 to replace.

  • Our remote location is suffering from a drought so our rhinos don’t have enough grass for grazing. Rockwood is in the Northern Cape of South Africa, the ideal habitat for a rhino. The remoteness works in the rhinos’ favour in terms of safety and security. However, the terrain is arid with an annual rainfall of between just 50 and 400mm. As a result, there is often a lack of abundant grazing. Your money helps us keep a herd of over 300 Southern white rhinos fed, full and happy.

  • Helping us rescue and care for orphaned calves. When poachers kill mom rhinos, their babies are left vulnerable. They normally stay close to their mothers for up to three years, suckling milk for up to 18 months. After babies are orphaned and rescued, we hand-rear them until they are ready to rejoin the wild. But these babies are hungry: a newborn calf can drink up to 35 litres of milk a day! Any amount you can afford to donate will help our baby rhinos grow up big and strong.

  • Covering the costs of veterinary aid and research. We keep each of our rhinos safe and healthy to ensure their survival for future generations. But our secluded location in the remote north of South Africa means that without a veterinary clinic close by, we must bring in veterinary aid when needed. With so many rhinos in our care, we need regular veterinary check-ups. Not only this, but we often call on vet assistance for emergency operations in the field or to support us in the care of our rhino orphans. A vet is also present whenever research scientists and their students visit to gather samples and stats on the rhinos’ health. 

 

DONATE WHATEVER YOU CAN AFFORD TODAY TO HELP SAVE THE RHINO FROM EXTINCTION

Keeping our 300 rhinos secure, fed and well-cared for is no small cost. Please help us by donating whatever you can afford. Even the smallest amount makes a big difference.

 

 

WHY SUPPORTING NPO ROCKWOOD IS THE BEST WAY TO HELP THE RHINO

Over the last decade, rhino numbers have dropped dramatically, and the world is quickly heading towards rhino extinction. Not only is the rhino species threatened by habitat loss and human overpopulation, but the growing demand in Asia for rhino horn has pushed rhinos to the very brink. 

On average, one rhino is killed for its horn every 8 hours. That is two rhinos killed every day. Although poached numbers in South Africa dropped from 769 in 2018 to 594 in 2019, poaching remains rife in the country.

South Africa has the largest rhino population in the world, making it a key player in conservation and the fight against rhino extinction. But despite anti-poaching efforts, rhino losses in national parks amount to more than half of all incidents in the country. 

Thankfully, private reserves, such as Rockwood, have been more successful in protecting their rhinos - making a significant contribution to overall rhino conservation. 

 

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DID YOU KNOW?
More than 30% of South Africa’s white rhinos live on private

land.

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Rockwood is a legitimate non-profit organisation. Many people give generously to wildlife charities, believing they're helping to protect vulnerable species like the rhino. But often only a fraction of raised money goes to the protection of wildlife. Most of the money donated is used to raise even more money as the funds end up reinvested in an endless cycle of money-raising campaigns. Plus, administration costs, overheads and salaries associated with running a large, international organisation need to come from somewhere.

We at Rockwood are proud to be able to show our donors where your money goes. Thanks to the help and support we receive, we’ve celebrated the birth of 100 calves since our establishment. Now we have over 300 Southern white rhinos in our care, making us one of the world's largest and most successful private rhino conservation projects in the world. 

 

Rhino

 

WHY DOES RHINO HORN POACHING HAPPEN? 

  • Even though rhino horn consists of keratin, like your fingernails, people have sought after it for centuries. In Asian cultures, there is an ancient belief that rhino horn has potent medical qualities. Still today, Asian consumers pay exorbitant prices for rhino horn powder to treat a range of conditions from cancer, virility, hangovers and longevity.

  • Over more recent years, rhino horn has become a status symbol of the wealthy, who covet it for ornaments and trinkets. As a result, consumer demand has grown since the mid-2000s, pushing rhino poaching incidents in Africa to epidemic proportions.

  • With the high price that rhino horn fetches, ruthless criminal syndicates are willing to do whatever it takes to get their hands on it. Using a range of techniques and high-tech equipment, poachers track down and kill rhinos by their thousands across Africa. Often the rhino poachers are locals recruited from villages by influential syndicate leaders. Poverty and desperation make these men easy to bribe into carrying out the killing. Often lactating mother rhinos are killed, which leaves their calves destitute and without nourishment, and they too die. 


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Poachers use a variety of cruel methods, including

 poisoning, to bring a rhino down before hacking off its horn

and leaving it to bleed to death. 

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  • Rhino horn is smuggled across borders with lax control and sold on the black market in Asia. Although anti-poaching teams are successful in catching offenders, the rhino poachers are armed and dangerous, and many rangers get killed in the line of duty. 

 

RHINO CONSERVATION

 

OTHER WAYS ROCKWOOD IS SUPPORTING RHINO CONSERVATION

Relocation

At Rockwood, we support the relocation and repopulation of rhinos into new areas, so that Africa’s Southern white rhino species can thrive on the African continent. 

Relocation and repopulation are essential to wildlife conservation. Relocation helps restore biodiversity and the continued survival of any species – when considered and appropriately executed. 

 

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Our ultimate goal is to see rhinos walk free. 

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Repopulation

We aim to work in conjunction with other wildlife conservation organisations to create a safe and healthy wild population of rhinos across Africa.

As an “umbrella” species, the rhino is crucial to the environment. Rhinos are critical for the overall structure and function of an ecosystem because they have a hand in influencing the types of flora and fauna that make up their environment. As a result, their well-being affects other species in their ecological sphere. So, when we protect umbrella species in the wild, other species are protected too. 

Repopulation is also necessary for genetic diversity. Repopulating areas of few or no rhino is vital for increasing genetic diversity and preventing genetic stagnation. Rockwood’s goal is to achieve healthy genetic diversity within our population of Southern white rhinos. 

Research

Rockwood has identified specific research projects and opportunities to further rhino species prosperity. These studies include: 

  • Rhino milk nutrition: We are looking to improve the health of our rhino orphans and the species in general, by researching the benefits of rhino milk.

  • Rhino genetic preservation: Our goal at Rockwood is to achieve healthy genetic diversity within our population of Southern white rhinos in South Africa. We do this by obtaining and studying a detailed DNA profile on each of our rhinos. We can then select which males and females to breed, aiming to create the largest genetically diverse gene pool possible. 

 

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IT’S NOT EASY BEING A VULNERABLE RHINO 

  • One rhino is killed every 8 hours. Imagine being constantly under threat. Your donation, no matter how small, helps us at Rockwood keep our 300 rhinos safe, secure - and breeding.

  • While living at Rockwood - being watched on camera 24/7 - is far from how the rhinos would live in the wild, keeping them protected here is our best chance to save the rhino. We need help to cover the cost of our state-of-the-art security system.

  • They’re in a remote location at Rockwood, which means they have the best chance against poachers, but they’re also far from any veterinary clinic. Every donation helps us cover the costs to bring in doctors for regular health check-ups, research and when a rhino is hurt or sick.

  • They are hungry! Over the last two years, Rockwood has suffered drought conditions so there is a lack of abundant grazing for our rhinos. Any donated money goes a long way to helping us feed both our baby and adult rhinos.

 

HELP US SAVE THE RHINO 

Please support us. To help look after our rhinos for any amount you can afford, simply fill in the form below and choose between a one-time or monthly donation.

 

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DONATE TODAY TO HELP SAVE THE RHINO FROM EXTINCTION. EVERY DOLLAR COUNTS.