"Earth provides enough to satisfy every man's needs, but not every man's greed." - Mahatma Gandhi


Choose a Life of Meaning

There are two things every single person in the world has in common – the planet we live on and a choice.

We can choose to be seeds – small yet significant and full of potential. Or we can be parasites – self-serving, destructive, harming the very host keeping us alive, the Earth.

We can choose to give more or take more.

To become successful and prosper in life, you can’t base your happiness in the past. You should base your happiness on what you do NOW, what you do today to create your tomorrow.

Be positive, forget perfection, let go of fear, allow yourself to feel enjoyment, stay healthy, stop complaining, forgive, show gratitude – there are many things you can change to feel more fulfilled.


Watch the video to find out how you can Live for a Change.


What we at Rockwood Conservation Learned about Leading a Fulfilling Life

At Rockwood, we’ve realized no matter what you do the best way to get something good out of life, is to give something first.

If you’re not part of something bigger than yourself, you’ll feel removed from society and ultimately become isolated and alone. And you can never underestimate the importance of feeling like you belong.  Research has shown your quality of life; emotionally, physically and mentally is directly proportional to the quality of our relationships.

And that goes for our relationship with Nature too.

Nearly everyone loves spending time outdoors surrounded by trees, mountains, rivers and animals. You might not even know why you get a feeling of inner peace and contentment when you’re outdoors, but you do.

But, Mother Nature has been trying to get our attention. Her signs are growing increasingly loud, forceful, and hard to miss. We still ignore them. The message is inescapable, to survive, humanity has to connect with Nature, care for her and protect her. We have to realize we’re not standing on the outside, trying to preserve the environment from outside forces. We are in Nature, protecting her, is protecting us.


How will giving make me happier and fulfilled in life?

Did you know, the act of giving has the same effect as eating chocolate? Studies have proved we’re hardwired to be generous. Pleasure centres in the brain light up, giving us that “warm, fuzzy” feeling.

Think about it; there’s something gratifying about watching someone unwrap a thoughtful gift or helping someone in some small way. We even get the same level of satisfaction from giving back to the world around us, to strangers.


Fulfilled life by giving

“The gift of time is often more valuable to the receiver and more satisfying for the giver than the gift of money.”

What you need to know before giving to a charity

- Give to a cause that you’re passionate about:
Your passion should be the foundation for our giving. It is not how much you give, but how much love you put into providing that makes it a fulfilling life experience.

We at Rockwood, are appealing to all animal lovers, nature lovers, conservationists, anyone who is passionate about the great outdoors and the survival of species, to help us save the rhino from extinction.

- Money is not the only solution:
The gift of time is often more valuable to the receiver and more satisfying for the giver than the gift of money. We don’t all have the same amount of money, but we can all give our time. 

Rockwood is one of the only rhino conservations that allow citizen scientists, volunteers, students and guests to get intimately involved in the protection of the species. We invite you to join us at our sanctuary in South Africa and work alongside our team caring for, and protecting our rhinos.

- Donate to organizations with transparent aims & results:
Giving to a cause that specifies what they’re going to do with your money leads to more satisfaction than giving to an umbrella cause where you’re not so sure where your money is going.

Rockwood is unlike most conservation projects, not only do we show exactly where our money goes and asks supporters to sponsor these items, we also invite people to visit and see it for themselves.

- Do your research, find your charity tribe:
When choosing which organization to support, learn about its structure and internal culture and find the right fit for you.

At Rockwood, we do things differently. Because we fight at the frontlines, we know the realities of rhino poaching and how to make an impact.

- Accept thanks and rewards:
It’s not always easy to accept a compliment or a gift, but gratitude is one of the surest ways to happiness and leading a life of fulfilment.




Not only is working with these majestic creatures a once-in-a-lifetime experience for most, it’s also a life changing experience.

Everyone at Rockwood shares similar stories of their first encounter with rhinos. Being close enough to touch their weathered hide, hear their breathing, feel their presence and realise just how gentle they are, despite their intimidating size. The playful calves touch your heart as much or even more than a cute puppy would.

In the light of what humanity is doing to them, it affects people deeply. An up close encounter with these gentle giants changes something inside of you, for life.

If you or someone you know has a passion for nature, wild animals and want to help save a species from extinction while having an experience like no other, contact us here.



On average one rhino is poached every 8 hours in Africa. Which is why we at Rockwood are doing everything we can to save the species from extinction. But looking after over 300 rhinos is no small feat. We need your help.


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Give Your Time & Get Involved


By volunteering, you become a Rockwood Rhino Guardian. You’ll not only touch the lives of over 300 rhinos, but you will also have changed the course of human history for the better at Rockwood. To find out more about how to apply to volunteer at Rockwood, please click on the button below.
*Please note, saving the rhino is an expensive undertaking, that’s why participating in projects is subjected to a registration and participation fee. It’s one of the ways we generate funds to keep doing what we do.
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